This post is about the social aspect of software development, not the development of social software – I realize the title is ambiguous.
A few days ago, I came across a project someone had done to automatically append a Google Analytics campaign identifier to URLs shortened using Cligs so that you can tell what clicks came from that shortened URL. It seemed like a really useful idea, but from my point of view the execution was less than ideal – it used a php file I had to host and a bookmarklet.
The only URLs I shorten are blog posts, and I already use the WP to Twitter WordPress plugin to do that. So I suggested it to the developer of the plugin on his website. The next day he’d added the feature to his plugin.
I was shocked – I’m still used to the old, monolithic model of development where you get a new version every year or two, it’ll have whatever features the company decides, you have no say in the matter and you definitely have no contact with the developers.
I guess the accessibility of home computers has increased the number of smaller companies and individual developers, and the Internet has connected everyone together better to make this possible. It’s a brave new world.
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