Battlefield: Bad Company player graph with uptickBattlefield: Bad Company player graph with uptick

I wrote a post about the long tail for games – how game developers should be paying more attention to how long people play their games, and trying to improve that by regularly releasing content.

Last week DICE released the first DLC for Battlefield: Bad Company (the Conquest game mode) and guess what – there was an uptick in the number of people playing the game.

Now if they could do that once a month they’d have people still playing next year.  And like I said in my previous post, it doesn’t have to be anything as major as a new game mode – a new map would do.

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